STRATEGY SOLUTIONS
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An illustrated brand icon that embodies business thinking, the idea takes inspiration from Auguste Rodin's statue of The Thinker, a male figure sitting on a rock, resting his chin on one hand as though deep in thought. This image is often used to represent philosophy, or in this case, contemplating business strategy.
I began sketching ideas on paper and then scanned them into the computer, fine-tuning with a digital pen using Adobe Illustrator to streamline the drawing, making every stroke count. Simplicity was key for this illustrated brand, combined with an unfussy Roman-style font with extra character spacing, giving an authoritative feel.
The final result was a bold and memorable brand concept that delivered a clear message.
LET'S discover YOUR BRANDS visual story
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